Recruiting in Network Marketing is a topic that is not always easy to master and understand. But there are certain steps that you can take to help you. First, you need to come up with a recruiting plan so that you know what your goals for this project are.
Ask yourself the following questions:
- How many distributors do I want to add per week?
- What is my budget allocation for recruiting? Budget allocation for weekly promotional items such as catalogues, flyers, coupons, ads, etc.?
- How many new prospects do I want enrol in our business per month?
- For recruiters without a current downline or a sponsor, how many people do I want to recruit in a year?
Find out how much it will cost you per person you want to recruit. This may be monetary cost, or time cost. Use your time wisely to get the best from your actions.
Next, determine the type of people that you are looking for with your recruiting plan. You can be very specific or general about this, depending on what your program offers and who you want to attract.
For example, if your program targets children between the ages of 3-11 then you should consider advertising in parenting magazines and other parenting programs.
On the contrary, if your network marketing or direct selling business targets college students or stay at home parents, then there are many different avenues to use such as:
- school events (i.e., back-to-school nights)
- community events
- networking opportunities through family and friends who have similar target markets and interests, etc.
Recruiting in Network Marketing – Finding New Prospects
Network marketing recruitment involves being proactive. It is important to not only have a plan of action, but also to be strategic about how you are going to get new people on board.
Branding
This begins with the first step for all network marketers, which is branding yourself or your business. You can brand yourself online through social media websites such as Facebook, Twitter, LinkedIn and Pinterest.
Social networking has played an integral role in building brands and businesses so it would be beneficial to have a dedicated page for potential recruits that they can visit when doing their own research into who you are or what your company does.
Don’t forget about your website too!
Many companies use their websites as examples of testimonials from current distributors while some even go as far as having their entire website being dedicated to the company.
It is important to remember that just because you have a website does not mean that people will automatically come to it! You need promotion and good marketing ideas in order for your site to really see results.
This is where blogging comes into play. If done correctly, blogging can become an invaluable resource for both you and your potential recruits.
Blogging helps direct traffic to your site, which means more eyes on what it has to offer (i.e., products or services, etc.). This can increase the chance of more sales, sign ups and word-of-mouth advertising, all of which are great sources for recruitment.
Don’t blog just about your company; talk about yourself and your experience! People want to know who they are potentially doing business with, so put your best foot forward!
Share your website on social media. Start guest blogging on other websites in your niche or subject of choice and link back to your other content to provide extra value.
See if there are courses available to help you learn the ropes. Udemy is a great resource for blogging courses and much more.
Another great way to promote your blog is through video marketing . Videos can be used on most platforms like YouTube, Facebook, Twitter, but also by embedding them in your blog posts. Experiment with it and see what results you get.
Video
Just like blogging, videos take time and dedication but if done correctly can give amazing results when it comes to branding, promotion and recruiting in network marketing.
Be consistent with your videos and try to create new content daily at first. When you grow your influence, then you can do it less frequently. If you struggle with content ideas, share your experiences and show how you got past your own problems.
People like to see others as they work through their challenges. If they view your content as a place where they can get advice and insights from, your influence will grow.
For example, if you struggle with Facebook marketing then start talking about how you overcame that obstacle and offer some tips that would help others too.
Learn Simple SEO
To be able to promote your website and videos, you will need to know at least basic SEO. Did you know that Search brings in over 60% of website visitors.
Source: Growth Badger
Surprisingly less than 7% comes from social media. Of that 7%, Facebook accounts for over 60%.
Source: Growth Badger
Being found through search is one of the best ways to reach the most people in your niche. Learning SEO is possible and something you should be open to do, or create a budget to employ someone to do this for you.
Know Your Goals When Recruiting in Network Marketing
When thinking about how many people per week, month or year that you would like to recruit think of it this way:
- If you were the person you are trying to recruit, would you buy from yourself?
- Would your parents buy from you?
- Would your children?
- Your best friend?
- Your co-worker?
Hopefully the answer is yes. If so, then start acting like that person and start recruiting!
Remember that in network marketing we want our recruits not only to sell product but also create a team of people who will do the same thing. Network Marketing is about duplication.
Everyone wants to join a winning team and recruitment happens when people see what others (by “others” I mean members in your team) have to offer. So make sure they make good sales and sponsor at least one or two new people within their first month.
Supporting your team is as important, if not more important than recruiting itself. People need to know they are not alone!
When selling product and building a team you also need to remember that there is no such thing as “I” in TEAM!
Supporting Your Team And Encouraging Duplication
This is one of the most important parts of network marketing, how to support your team and encourage duplication. When asking a question on a phone call or during a meeting, don’t ask a “yes” or “no” question. Instead, give enough detail for the person you are speaking with to make an educated decision.
When someone asks for help from you, offer as much as possible without making it seem like you know everything. Be as truthful as possible and be honest about your skillset and knowledge of something. You can show empathy by saying something like “I can see that this is really stressing you out.”
Don’t:
- have preconceived notions about what someone can or cannot do
- have a set definition of who you think your target market is
- limit your team by thinking a certain group of people will never be interested in network marketing.
There are no boundaries when it comes to success.
Network Marketing is Full Of Opportunities for Everyone!
When trying to recruit, remember that every single person on the planet has problems and if they want help solving these problems then they would be open to hearing about just about anything.
There are many ways to get involved with network marketing. If you try one method and it doesn’t work out, find another way. Nothing in life comes easy but putting in effort always pays off. Network marketing is not a “get rich quick” scheme, it is a business and businesses take time to build.
People need options! Answer messages and questions honestly and suggest to those people that “I have an option that can help you move forward and succeed!”
The main thing to remember for recruiting in network marketing, and making sales too, is that you are dealing with real people! Be there for them when they need you because it’s not all about you, it’s about how you can help them. Good luck!
