When you have a home business, building a website for it is pretty important these days. I recommend building your website using WordPress. It is a great platform for building blogs and websites, and can be customised to suit your needs.
It has many pre-built features that allow you to do things like display text on the homepage, create call-to-action boxes and forms, and even set up a store with shopping carts and checkout pages.
It is feasible to run a business from home and make money. To do this, you really need a website. The majority of people who start a home-based business will attempt to build their own. This is fine if you know what you’re doing, but can reflect badly if you don’t.
Websites for home-based businesses must be professional yet simple. They have to convey the right message, be easy to use. They need to give people the opportunity to contact you without making them hunt around for your email address or phone number.
When you join up to a work from home opportunity, it might provide you with a website. However, if you’re starting a new business, choose one of two alternatives:
- Hire someone to design your website for you. These days, websites may be purchased at a reasonable price.
- Use a free template or pay for one. Website designers who work from home are also prepared to work for low rates to start their own home business.
The first step is building a website for your home-based business is setting out the actual website. If you don’t already know how to do this, then I recommend learning how or hiring a web designer.
When Building a Website, Make Sure It’s Consistent.
Customers want to see a standard website format. They don’t need to know that you are working from home, so a well-designed, easy-to-navigate professional website is essential. In seconds, the majority of users will form an opinion of your site.
A well structured, good looking site versus a bad looking one may result in the loss of a sale. Good quality, relevant content is also important.
When it comes to developing a website for your home-based business, search engine optimisation is essential. Otherwise, search engines would not be able to find their way around it. As a result, you should make sure that the following standards are followed while constructing your website:
- The text and links within the site needs to be easily readable and contain targeted keywords
- The format of your website needs to be clean and user-friendly, giving an easy experience.
If you are building a website for your home based business, keep in mind that design matters. A unique design can set you apart from the competition even though it doesn’t affect how well it serves its purpose.
If you run an e-commerce business from home, don’t try to create your own shopping cart. Use a third-party product like PayPal, which is ideal for selling a few things and has a good reputation.
Payment processors such as PayPal handle Data Protection for you while allowing you to focus on expanding your online business.
Third Party Software
With a modest investment, you may buy a full shopping cart or an open-source e-commerce solution. If you have a lot of items for sale in your home-based business, why waste time and money reinventing the wheel?
Paid host or free host?
It costs less to keep a website up and running for a year than it does to spend an evening out with someone. If you don’t make this one investment, then what’s the point of creating a business from home?
A domain helps your business appear more professional. Have you ever visited a website with the name mysite.myinternetserviceprovidername.com? How many successful online enterprises have you seen using that kind of URL?
How Much Does it all Cost?
It’s not as costly as you might think to set up a new website and outfit it with e-commerce. This is determined by the number of items you offer and how much of the work you are willing to complete yourself. It may cost less than £100 a year for all of it, but be realistic about your abilities and when to ask for help!
What Comes Next After Building a Website?
When you have your website up and running, the next step is to start building traffic. The best way to do this is by building links from other well-ranked sites. These links need to be naturally occurring as possible. This will prevent you being penalised by the search engines.
Start building backlinks NOW! Even if your website is not finished building up traffic, at least start building backlinks. There are many link building services out there, but also many places to learn how to do this yourself. I like this video from Brian Dean of Backlinko that is very informative and easy to follow:
When building a website for your home based business , make sure that it is user-friendly and easy to follow. You don’t want potential customers feeling lost or confused while browsing through your site. If they do, chances are good they will leave before buying anything from you!
Making sure there are very few broken links on your website is another important factor in building a website for your home based business. Broken links are simply links that redirect to pages that no longer exist.
Make sure you always check your links before publishing them! This is even more important if you plan to offer an affiliate program so going the extra mile and building high-quality links will go a long way in building a successful online presence.
To build a website for your home based business, use keywords throughout the text of your site. If you want to rank well in search engines, include words and phrases in areas such as headings, titles, descriptions etc. Search engines look at these when determining how relevant a page or site is to customer searches.
When building a website for your home base business, don’t forget to pack it with information. People prefer reading articles and other volumes of text rather than scanning through a bunch of advertisements. Give them the information they want and they will surely return in the future!
Building a website for your home based business can be rewarding, but building traffic is even more so!
Summary
In order to have people visiting your site, you need to have the following:
- Relevant keywords
- Backlinks from other well-respected sites
- Content that makes sense
- No broken links.
- User-friendly structure and easy to follow accessible links throughout.
So when building a website for your home based business keep all this in mind and build something that is professional looking, easy to find by search engines, user-friendly and has original content! This can help make sure that you’re successful.
